We make every effort to keep your information private. When you place an order with us, we have to share some of your information with others. We find it very important that you are treated with care. Your data is therefore protected and processed with extreme care.

In our processing, we adhere to the requirements set by privacy legislation. Among other things, this means that we clearly state the purposes for which we process personal data.

We do this through this privacy statement;

  • We limit our collection of personal data to only the personal data needed for legitimate purposes;
  • We first seek explicit consent to process your personal data in cases where your consent is required;
  • We take appropriate security measures to protect your personal data and require the same from parties processing personal data on our behalf;
  • We respect your right to access, download, correct or delete your personal data at your request.
  • We are responsible for data processing. In this privacy statement, We explain which personal data We collect and use and for what purpose. We recommend that you read it carefully.


This privacy statement was last amended on 05-05-2023.

What are the legal grounds for using your data:

Under privacy laws, we have to say what 'legal grounds' we have for using your data. We need data from you because of contractual agreements between you and Alpha96 BV, such as your purchase of a product or your right to a warranty. This is the case with:



Return, exchange & repair

Contact with our customer service

In addition, we may use your data in case of 'legitimate interest'. This means that we want to provide all our customers with the best and most personal service possible. In doing so, we always consider your privacy. This applies to:

Reviews & customer satisfaction surveys

Contact with our customer service

Visiting our shops and website


Newsletter & e-mail

Personal advice


Social media

Security & cameras

We may also have a legal obligation to use your data, for example when we suspect fraud. And sometimes you yourself have given us permission to use your data, such as when you sign up for the newsletter. We keep track of this, of course, and you also have the option to unsubscribe in each e-mail.

Who is responsible for your data:

We are responsible for your data, herewith our data:

Alpha96 B.V.

Poort van midden Gelderland, blauw 3

6666 LR Heteren

Phone: +31(0) 85 82 24 723


Chamber of Commerce Arnhem: 80295126

VAT number: NL861620495B01


Who has access to your data:

We only pass on your data to other parties if this is really necessary for our services. These parties are: delivery partners, suppliers or repairers, product support, payment partners, IT service providers and parties that collect our reviews. Our delivery partners naturally need your data to deliver your order to the correct address. Parties such as data management platforms, media and advertising agencies and research agencies come into the picture as soon as we want to give you personal advice or show you targeted ads, e.g. based on your interest in certain products. In suspicious situations, we are obliged to share customer data with government agencies.

The parties that receive access to your data from us may only use it to provide you with a service on our behalf (Alpha96 B.V.). Unless they themselves are responsible for obtaining and protecting your data. Some cookie developers have access to the data collected by cookies on our website. You can read more about this in our cookie policy and the privacy policies of these parties. We never sell your data to third parties.

Where your data is stored:

We store your data in various databases. We always apply strict security measures. Therefore, your data is almost always stored within the European Union. In the exceptional case that customer data is transferred to countries outside the European Union, we ensure that your privacy remains suitably protected. We work with official contracts specifically designed to safeguard your privacy.

How long will your data be kept:

We do not keep and use your data for longer than necessary. Then we delete all the data we have on you. Or we use your data anonymously, because we need certain data for internal analyses and reports, such as the value of your order.

Below are the retention periods

We delete recorded telephone calls after 28 days unless we have a legal obligation to keep a call longer.

We do not store camera images of our shops for longer than 28 days. Unless we see something suspicious that we need to investigate further or the footage needs to be kept longer because of another legal obligation.

We store order data, including name, address, postal code, place of residence, telephone number, products ordered, invoice and payment data, without limitation, because we use these data for analysis and handling of e.g. warranty. Of course you always have the right to change or view this information or have it removed/anonymised.

If you have your product repaired or replaced by Alpha96 B.V., we will keep your warranty request and contact details. After that we will only use your details anonymously, for internal reports.

If you have signed up for the newsletter or given permission to receive personalised messages, we will keep this permission. Even if you decide at some point that you no longer want to receive the newsletter or personalised messages, we keep the withdrawal of your request. There is an unsubscribe link in every newsletter.

Data we use to prevent fraud we keep indefinitely.

What rights do you have:

Of course, you remain in charge of your data. Would you like to inspect your personal data and receive a copy? Or would you like to modify your data, delete it, restrict its use or change your e-mail preferences? No problem. You can do this yourself in your Pylos59 account. Or you can let us know by post or e-mail. In this way, you can also object to the use of your data for marketing purposes or indicate that you think your privacy outweighs our interests. In that case, we will review the situation.

Unsubscribing to the newsletter is a snap. You can do so via the link in the newsletter itself. And you don't want any more cookies at all? You can do that too. Read our cookie policy on how to do so.

Please note that we may request additional data from you when making a request, as we do want to be sure that you are the one submitting a request to us.

A question or complaint?

For questions or complaints about your data and the protection of your privacy, you can contact the privacy department of Alpha96 B.V.

By e-mail:, subject: AVG

In writing: Alpha 96 B.V., Poort van midden Gelderland, blauw 3, 6666 LR Heteren.  Stating: AVG

Of course we are happy to help you if you have complaints about the processing of your personal data. Pursuant to privacy legislation, you also have the right to submit a complaint to the Personal Data Authority against such processing of personal data. You can contact the Personal Data Authority for this purpose.

Use of personal data

When using our webshop, we obtain certain data from you. We store and use only the personal data directly provided by you, in the context of the service requested by you, or of which it is clear at the time of submission that it is provided to us for processing.

We use the following data for the purposes set out in this privacy statement:

Name address place of residence

Telephone number

Billing address

Delivery address

Work address

Collection address

Email address

Payment details


Date of birth

IP address



Certain parts of our web shop require you to register first. After registration, we save the personal data you provide. We save this page data so that you do not have to fill it in again each time and so that we can contact you within the framework of the execution of the agreement to deliver goods or services.

We will not provide the data linked to your user name to third parties, unless this is necessary within the framework of the execution of the agreement you conclude with us or if this is required by law. In case of suspected fraud or abuse of our web shop, we may hand over personal data to the competent authorities.

Processing orders

When you place an order with us, we use your personal data to process it. If necessary for proper order processing, we may also provide your personal data to third parties. You can read more about this in this privacy statement.


In addition to the information on our website, we may also inform you of our new products and services by post, e-mail or via social media if you have given your consent.


We offer a newsletter with which we want to inform interested parties about our products and/or services. Each newsletter contains a link that allows you to unsubscribe. Your e-mail address will only be added to the list of subscribers with your permission.

Location data

If necessary for the service, we may use and record location data (GPS) from you. Your permission for this is requested at the time.

Also, this (location) data may be stored and processed by the provider of e.g. navigation/mapping software, such as Google Maps, but the data may also be used by e.g. Google or Apple themselves. We have no influence on this. We recommend that you read the relevant privacy statements of the respective provider.


We do not publish your customer data.


Our online shop displays advertisements.

Disclosure to third parties.

We may pass on your data to our partners. These partners are involved in the execution of the agreement. We have strict agreements with them to comply with European privacy rules. Our webshop includes social media buttons. With these, the operators of these services collect your personal data.

** Cookies**

Our webshop uses cookies. Cookies are also placed via third parties engaged by us. When you visit our webshop for the first time, a notice will be shown explaining why we use cookies. Your further use of our webshop will be regarded as your consent to this use of cookies. You are free to disable cookies via your browser. Please note, however, that our website may then no longer work optimally.

We have made agreements with third parties that place cookies and applications. However, we do not have full control over what the providers of these applications themselves do with the cookies when they read them. For more information about these applications and how they handle cookies, please see the privacy statements of these parties (please note that these may change regularly).

Google Analytics

We use Google Analytics to track how visitors use our online shop. We have entered into a processing agreement with Google to agree on how to handle our data. Furthermore, we have not allowed Google to use the obtained Analytics information for other Google services, finally we have the IP addresses anonymised.


We take security measures to limit misuse of and unauthorised access to personal data. Retention periods The personal data described above is kept for as long as necessary to process your orders, including warranty. Thereafter, We keep data for up to one year for the statistical purposes described. The data is then deleted, unless there is a legal obligation that requires longer retention (such as the seven-year tax retention obligation for payment data).

Third-party websites

This privacy statement does not apply to third-party websites connected to our online shop by links. We cannot guarantee that these third parties will handle your personal data reliably or securely. We advise you to read the privacy statement of these websites before using them.

Changes to this privacy statement

We reserve the right to make Changes to this privacy statement. It is recommended that you consult this privacy statement regularly so that you are aware of these changes.

Inspection and changing your data

For questions about our privacy policy or questions about inspection and changes to (or deletion of) your personal data, you can contact us at any time using the details below.

You can also send us a request to view, change or delete this data yourself via the webshop or by contacting us. You can also submit a request to request a data export for data we use with your consent, or indicate your reasons for wanting us to restrict the processing of personal data.

To prevent misuse, we may ask you to provide adequate identification in doing so. When it comes to access to personal data linked to a cookie, you must send a copy of the cookie in question. You can find this in the settings of your browser. If the data is incorrect, you can request us to change or remove it.

The right to data portability

The right to data portability allows the data subject to obtain and reuse his/her personal data for other services.

The data subject has the right to move his/her personal data from one IT environment to another in a user-friendly manner.

The right to data portability can only be exercised if three conditions are met simultaneously:

  • the processing takes place on the basis of consent or an agreement;
  • the processing is automated (no paper documents); and
  • the data subject has provided the personal data himself.

The data subject is given the right to obtain his personal data:

  • obtain it in a structured, common and machine-readable form, such as, for example, XML, JSON or CSV. The form must allow the data subject to reuse the personal data for another service;
  • To be transferred directly to another service or data controller. You should do this only to the extent that such direct transfer is technically possible.